Binance: Do not pay attention to celebrities when investing in cryptocurrencies
Binance Exchange has recently launched an advertising campaign in which it encourages people to invest in cryptocurrencies, regardless of the opinion of celebrities, relying solely on their own research. A number of those participating in the campaign will be rewarded with NFT.
According to the Cointelegraph, the NFL and the blockchain community seem to be fascinated by each other; Because every day there is a lot of news about the collaboration between the two. For example, some players in the league want to earn their wages in cryptocurrencies, and Tom Brady, the national football legend of the United States, is set to launch his own unparalleled tokens market. In addition, the American National Football League is set to offer its own NFTs to Super Bowl participants, the final annual match of the American Football League.
As we approach the Super Bowl, fans of this competition will surely be waiting for advertisements related to cryptocurrencies. Now Binance, the world’s largest cryptocurrency exchange, has warned users in one of its marketing campaigns not to take digital currency-related ads too seriously during the Super Bowl competition. Binance, which has the largest volume of transactions compared to other cryptocurrency exchanges, has used the celebrities themselves to emphasize this issue.
The exchange released its first campaign video last week featuring Miami Heat team striker Jimmy Butler. Butler said in the video that he “can advise viewers in many ways; “But he can not guide them on financial matters.” He has warned viewers that many people will probably be told that they need to enter the cryptocurrency market, but the right thing to do is for everyone to make that decision through their own research. The campaign’s motto is “Trust yourself” instead of trusting celebrities active on social media.
In his campaign, Binance asked viewers to sound the alarm on CryptoCelebAlert.com every time a Super Bowl advertisement was played and a celebrity talked about cryptocurrencies. To motivate, Binance gives 2,222 people a “POAP NFT” with a Jimmy Butler image. POAP is a special type of NFT that rewards participants in virtual and real events.
Reggaeton star J Balvin has also joined the campaign. In his new video, he asked people not to ask him about cryptocurrencies; Because he is learning this field himself. He even admitted that he felt stupid when others asked him for advice on cryptocurrencies.
Binance’s goal in partnering with these celebrities seems to be to familiarize users with its platform and the training section of its website. According to the company, Valentina Shevchenko, a mixed martial arts (MMA) fighter, will join the campaign in the future.